Abandon Cart Messages

Automating Abandon Cart Messages

Who are cart abandoners and why should I offer them promotions?

Cart abandoners are a type of guest who started the booking process but stopped after reaching the final screen. This means that the guest selected a date, time, guest count, and amenities, but they did not complete payment. When this happens, it usually means that the guest was very interested in your listing, but the total price was too high and they chose not to book.

A promotion may help convince these guests to book.

How can I automate messages to cart abandoners?

To get started, visit the Marketing tab on the Swimply website or mobile app. Tap “Set it up” under “Abandon cart discount”

Next, add a promo code and message.

For the promo code:

• Discount amount - this is the percentage discount granted by your promotion. Note that the discount amount affects the total reservation price, which will affect your earnings
  • The minimum discount amount for an abandon cart promotion is 10%
• Expiration - this is when the promotion expires. Note that the expiration is based on when the guest creates the booking, not when the booking takes place. 

For the message, keep in mind that all future guests who abandon cart will see this message:

By using this feature, Swimply will automatically send an email to these guests 4 hours after they abandon the cart on your listing. The email will NOT be sent if they have booked any space in this window. 

Frequently asked questions

Q: Can I message these guests without a promo code?

A: In order to send an abandon cart message, you must include a promo code

Q: Will blocked guests receive abandon cart messages?

A: Blocked guests will not receive abandon cart messages