How to market your listing easily and effectively on Facebook and NextDoor
As a new host on Swimply, or a host that just reopened for the season, the best way to start getting your listing booked is by marketing. Think of your listing as your business, and in order to attract customers, you need to get the word out. While using the fans feature is a great way to bring in guest leads and bring back previous guests, this is limited to individuals who already have Swimply accounts. And there’s a whole world of potential guests out there waiting for you!
We recommend using social media to advertise your listing, specifically: Facebook and Nextdoor.
Facebook: This is by far the most popular and successful way to market your listing.
The goal is to find facebook groups to join, where you can post a link to your listing and a blurb about it, inviting people to check it out and book a session.
The easiest way to do this is to join facebook buying / selling groups. This does NOT mean the general facebook marketplace, but specific groups which you have to manually join. These groups are usually city or neighborhood specific, and range in what they allow to be posted. Before joining, make sure you read the group rules for posting restrictions. Posting in buying / selling groups is a great way to reach a broad audience quickly.
That being said, there are tons of other, more specific, groups on facebook that are perfect for marketing your listing. Finding and posting in these groups do require a bit more forethought and planning. However, they can be extremely lucrative.
Here are a couple of tips for finding more specific groups to join:
Consider what kind of guest enjoys your listing most, and join groups that correspond with that kind of guest. For example: if your listing is a great spot for families, search for facebook groups geared towards parents or activities to do with kids. Once you have found the perfect group to market your listing in, it's time to create an awesome post. If you are posting in a family / mom group, you will want to upload photos that highlight features of your listing that are family friendly, such as toys, floats and games. Mention that your listing is a great spot for families to relax, spend time together, or host an event. Of course, don’t forget to link your listing URL and invite them to sign up and book! Think of communities that you are a part of - anything from knitting to hiking groups to Marvel enthusiasts. Even though these groups don’t directly correspond with pools & swimming, we have seen hosts across the country find success by posting in interest / community specific groups.
Posting on Nextdoor: NextDoor is a community based social media platform where you can connect and market items to your neighbors. Posting on NextDoor is a significantly easier process than posting on facebook. All you need is a NextDoor account, and then you can go ahead and upload some photos of your listing along with a description and link to your listing. This post will automatically be shown to fellow NextDoor users in your area. The biggest thing to be aware of with Nextdoor is the potential for complaints from neighbors or interference from your HOA. By posting on nextdoor you are broadcasting to your neighbors you are renting your space, thus creating the potential for complaints and attempts to block you. If you would like to know more about how you can get ahead of any any neighbor complaints, you can read our Good Neighbor Policy here
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