Performance Scores

Table of Contents: 

• Performance Overview
• Performance Tips

• Performance Scores

Performance Overview

The Host analytics tab gives hosts insight into how their listing is performing in comparison to other listings in their area. It also provides ways to improve and maximize earnings for your listing if you so choose. The Performance tab is designed to expand your reach as a host and increase bookings at your listing. This tab can be found in Manage Listing as shown below:

The first section shows performance metrics showing Total Views, Total $ Earned, Total Bookings which can be filtered by the following timelines:

• Last 7 Days
• Last 30 Days
• Last 12 Months
• Year to Date
• All Time

Under Earnings, you can click View Earnings for a deeper look into your earnings dashboard, summary, and specific transactions.

Performance Tips

The following are a few things you can do to improve your business performance on Swimply:

• Connect with a Pro Host
  • You can interact with our network of vetted Pro Hosts filterable by Market here. Lean in to learn from highly rated hosts who are committed to providing great stays for Guests and mentorship for fellow hosts.
• Upload More Photos
  • Please view the Guide to Photos
• Offer Premium Amenities
  • Please view amenities
• Set Competitive Pricing
  • Please view pricing
• Open up Weekend Availability
  • 60% of bookings happen on Saturday and Sunday. Please view Manage Availability here
• Become Verified
  • For more on how to become a Verified Host read here

Performance Scores

Performance scores are based on the last 12 months of data and can be viewed at the bottom of the Performance tab:

Performance Scores indicate how active you are as a host and how optimized your listing page and settings are. Accounts with higher scores benefit from better search ranking and conversion. Your Performance is based on two sets of scores:

Host Scores

Reflect on your hosting engagement on the platform and include: 

• Response Time
  • Based on how quickly you respond to potential Guests in the chat. As we know, responding quickly to booking requests and general questions is super important to “closing the deal” and getting the Guest to choose your space. It’s also helpful in getting that all important five-star review once the booking is complete
  • The way this metric is calculated is:
    • The score will take the median of all messages replied to by hosts and the scores will be assigned as follows:
      • Great: Less than or equal to 1 hour
      • Not Bad: More than 1 hour and less than or equal to 12 hours
      • Needs Work: More than 12 hours
• Cancel Rate
  • Cancellation should always be the last resort for hosts and we should always try to work with Guests to reschedule–you can even offer them a discount within the app for the inconvenience. For cancellation rate we will only take into account bookings that are canceled by the host and not if the Guest cancels their booking.

  • The way this metric is calculated is:

    • Number of bookings canceled by host/number of completed bookings

      • Great: below 5%

      • Not Bad: Above or equal to 5% and below 10%

      • Needs Work: Above or equal to 10%

• Success Rate
  • The success rate of your listing is very closely tied to your cancellation rate if you are an instant book listing the two numbers should add up to 100%. Where this score is very important however is if you are a request listing. This score will represent the number of requests you got for your listing that ended up booking your space. So think of any declined or expired requests that represent “money left on the table” and a lost booking. As with the Cancel rate, this will not take into account Guest cancellations.

  • The way this metric is calculated is:

    Expired + Cancelled Booking / Completed booking
    

    • Great: Above or equal to 90%

    • Not Bad: above or equal to 75% and below 90%

    • Needs Work: below 75%

Listing Scores

Reflect the quality of your listing and include:

• Availability Score

  • Based on how many “peak” days you have available on your Swimply calendar. The reason this is so important is because 60% (yes 60%!) of all bookings take place on Saturday or Sunday. Having your listing open and available for Guests on those two peak days are crucial to maximizing your Swimply earnings.

  • The way this metric is calculated is:

    • Great: 90% of all Saturdays and Sundays are open and available (or booked) during the summer months (May-September)

    • Not Bad: 50% - 90% of all Saturdays and Sundays are open and available (or booked) during the summer months (May-September)
    • Needs Work: Under 50% of all Saturdays and Sundays are open and available (or booked) during the summer months (May-September)
• Photo Score

  • The photo score is a super important score to keep in mind when thinking about the success of your listing as the photos are what initially “sell” the Guest on your listing.

  • The photo score is a 1-4 ranking broken down as follows:

    • Needs Work: the photos on your account are not ideal and you should update them asap.

    • Not Bad: The photos of your listing could be much better and updating them will bring in more bookings and revenue!

    • Good: Your photos look good! They were shot using a smartphone and they look pristine. The only thing to consider is investing in a professional photographer to come shoot your space

    • Great: You have professional photography of your listing. Great job! Listings with professional photography get booked 25% more often on average!

  • If you do want to improve your photo score, you can read this quick guide to capturing top-notch photos on your smartphone today.
• Price Score

  • The Price score is also a very important score to keep in mind when thinking about maximizing your earnings as it takes into account the type of listing you have (size, amenities, etc) and the market you are in (as prices will differ in different parts of the country). Staying competitive in your market when it comes to pricing is a great way to secure some extra bookings and earnings.

  • The way the Price score is calculated is we look at where your listing is located in the country and we look at the size, amenities offered, and many other factors and compare it to similar listings in your area. We then look at the most successful price for your “style” listing and location and for every % above that number your price goes, you will lose a % in the score.
    • For example: if the ideal price for my listing in my market is $50, if I price my listing at $50 or below I will be at a 100% price score If I go up to $51 my score will go down to 98% as I went up 2% above the recommended price. If I raise my price to $60 my price score will be 80% as I am 20% above the recommended price.

  • How it is calculated:

    • Great = .9+ Pricing score

    • Not Bad = .5 - .9 Pricing Score

    • Needs Work = under .5 Pricing score

  • Keep in mind that everyone hosts differently and some hosts may want fewer bookings at higher prices even if that means lower earnings overall. We also understand that some hosts can charge premium prices and “get away with it” because of distinguishing features like being indoors, gorgeous views, hundreds of reviews, etc. This scoring system is meant for hosts who are looking to maximize their earnings, we wanted to give them the tools + insights on how to do that.