This article addresses the following:
What is the Fans Feature?
The Fans feature allows you to message Guests with promotions. It can be a way to convert prospects or get previous guests to come back.
How Do I Use the Fans Feature?
To get started, visit the Marketing tab on the Swimply website or mobile app. Tap Send exclusive promos:
Next, select which type of Guest you want to target. The Fans feature allows you to message four distinct groups of Guests
- Leads: these are guests who were close to booking your space but abandoned at checkout
- Followers: these are guests who favorited your listing or previously messaged you about booking it
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One-time guests: these are guests who have previously booked your listing once
Repeat guests: these are guests who have previously booked your listing multiple times
Next, add a promo code to your message:
- Code name: this is the promo code that will be associated with your promotion. All host-created codes automatically start with “H-”. The guest will need to enter this code at checkout
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Discount amount: - this is the percentage discount granted by your promotion. Note that the discount amount affects the total reservation price, which will affect your earnings
The minimum discount amount for a Fans message is 10% -
Expiration: - this is when the promotion expires. Note that the expiration is based on when the guest creates the booking, not when the booking takes place.
The minimum expiration window is 3 days
If you already have promo codes created for your listing, you will be able to associate an existing code with your Fans message.
Finally, add a message for your Fans. After you submit, the guest will receive an email AND and an in-product chat message that contains your message and promo code.
Fans Feature FAQ
Q: Can I pick and choose the exact guests I want to message?
A: No - the Fans feature only allows messaging a group of Guests, not individual Guests.
Q: Can I message guests without a promo code?
A: In order to send a Fans message, you must include a promo code.
Q: Will blocked guests receive Fans messages?
A: Blocked Guests will not receive Fans messages.
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