How to Market to Different Swimmers

Different swimmer types should be targeted based on what brings them to your space. For more information on different swimmers at Swimply please read here. There are tons of ways you can cater a booking to a specific swimmer type, or even set up your entire listing so it’s specified to a specific category. The following is how you can market to specific swimmer types:

• The Family Unit:
  • Tips for a successful booking: make sure pool toys, floats and games are ready for use and accessible to guests. Provide poolside shaded seating to ensure adults can monitor children. Reiterate any safety rules you have before the reservation start time and answer any questions they may have.
  • In terms of your listing itself: Use words like “fun” or “family friendly” in your title or description. Advertise to potential guests that your pool is a good spot for families, and tell them why! Show guests that your pool is family friendly by taking photos that include your pool toys and floats, pool-side games and other amenities that are family oriented.
  • In terms of social media: When marketing on facebook, join family activity oriented groups. On other sites make it clear that your listing is family friendly by stating it early in your post or even in your title.
• The Solo Swimmer:
  • Tips for a successful booking: make sure your space is quiet and private. For the most part, these types of swimmers are low-maintenance, and just require a clean and quiet space to relax or workout.
  • In terms of your listing itself: Use words like “private” “relaxing” or “getaway” for a leisure style pool or words like “exercise” or “fitness” for a workout pool in your title or description. Gauge the audience you want to attract and use words suited for those guests. Should you not want to be specific, leave the wording more vague to attract a wider range of swimmers.
  • In terms of social media: When marketing on facebook, find groups of individuals looking for activities, spaces to relax or workout in alone. These can be any sort of group you can imagine - from workout groups to book groups. For workout pools, there is an added layer of marketing you can do - post flyers in gyms or fitness centers with a QR code to your listing, or partner with Physical therapists to find people needing a pool or rehab, or low impact exercising.
• The Friend Group:
  • Tips for a successful booking: make sure seating areas are clean and comfortable, set up speaker options and have wifi available, make sure games are available, and grills and fire pits are ready to use. Communicate with these guests clearly ahead of their booking to reiterate any rules you have.
  • In terms of social media: This group of swimmers pose a significant opportunity to expand your market exposure as they are typically young and likely to be active on social media. Add a sign with a QR code and handle to your listing’s instagram account in your backyard. Request that they tag your account in any photos they post to Instagram. On facebook, general buying and selling groups are a great place to post, as well as groups specific to people looking for activities in your area.
• The Couple:
  • Tips for a successful booking: Many hosts create date night packages, where they provide the guests with flowers, charcuterie or dessert, romantic lighting and more. This is a great way to communicate to potential guests that your pool is a great spot for a date, without indicating it in your title and description and cutting yourself off from other markets.
  • In terms of social media: In addition to creating a special “date night” amenity on your listing itself, you can post some photos showing what a date night at your pool might look like on your Instagram account. You can also find facebook groups oriented towards couples looking for things to do and post your listing there. And of course, you can use the fans feature to let your guests know your spot is great for a date, or even run a marketing campaign for Valentines day or other parts of the year.